Excerpts From A Psychopathology Of Pop (1.)
The Spice Girls emerged
in 1996 with an audacious post-feminist attempt to engage with one of
the twentieth century's greatest thinkers – Sigmund Freud.
Freud famously posed
the question: 'What does a woman want?' In their single Wannabe,
the soi-disant 'Girls'
set out to answer him in a typically forthright manner. 'I'll tell
you what I want, what I really really want', they declare through
their spokeswoman 'Scary Spice'. 'So tell me what you want, what you
really really want', echoes 'Ginger Spice', here taking the part of
the sceptical yet persistent father of psychoanalysis. 'I'll tell you
what I want, what I really really want', 'Scary' once again
promises/threatens, and things continue in this manner until the
revelation is finally forced upon us: what the Spice Girls – and,
by implication, all women – 'really really want' is something
called a 'zigazig ha.'
There
has of course been much debate in academic circles as to the nature
of this item, or concept. Frobes, in his specious Jungian
study of late-twentieth century girl groups, Bewitched,
maintains that the 'zigazig ha' is in fact an Ancient Egyptian
fertility symbol, whose form may be glimpsed repeatedly – so he
maintains – in the video for Spice Up Your Life.
Meanwhile, Denister, in his lurid, if occasionally insightful volume
Impure Shores, puts
forward, with characteristic brusqueness, the (wholly unsupported)
claim that it is 'some kind of cat'.
Both
of these commentators seem oddly unwilling to acknowledge the
powerful and undeniable influence of Freud over this piece. Though at
first glance one may not realise it, here is a perfectly coherent
response to Freud's eternally-reverberating question. The importance
of the 'zigazig ha' lies not so much in what it is, as in what it
isn't. It isn't anything.
By
which I mean to say that the thesis proposed by the Girls is that
female desire is not a graspable 'thing', and neither is it sayable.
Rather, it eludes language – a system imposed upon the world by men
– entirely. In their response to Freud, the Spice Girls betray the
influence of Jacques Lacan, a post-structuralist interpreter of Freud
whose attempts to escape the shackles of language have resulted in
writing that challenges our notions of sense. The Spice Girls'
'zigazig ha' is a perfect example of this 'non-sense'.
However,
the Girls
part company with Lacan over his notion that desire is
necessarily unattainable. Rather, they maintain that it simply lies
outside the cerebral areas in which Freud's and Lacan's theories
operate. Shrewdly, the Girls turn Freud's question back upon itself,
offering him advice on how he should proceed 'if you wanna be my
lover'. Thus Freud's own unacknowledged, possibly repressed, desires
become the song's focus, while the entire foundation of
psychoanalytic theory is brilliantly refuted by 'Sporty Spice''s
pronouncement: 'If you want my future, forget my past.'
The
implication is surely that Freud's theories are little more than a
means of legitimising his attempts to get women onto his couch and
probe them, but this is not necessarily held against him. Instead, he
is flirtatiously encouraged to abandon the pseudo-scientific charade
of psychoanalysis and get to know the Girls directly, within a social
context ('If you wanna be my lover, you gotta get with my friends.')
In order to facilitate this the Girls effect a basic introduction to
the group's various members, one of whom is said to be 'a real lady',
while another 'likes it in your face'. Freud must respond positively to this friendly,
yet curiously threatening, introduction if he wishes to gain access to the fabled 'zigazig ha'.
However, a further obstacle is now placed in his way as he is called upon not only to 'slam his body down', but also (and perhaps simultaneously) 'wind it all around', in what may be seen as a physical analogy to the mental convolutions of psychoanalysis – or, perhaps, as an attempt to kill an old man through over-exertion, thus striking a symbolic blow against patriarchal oppression.
Because in spite of Freud's stated mystification on the subject of 'what women want', there is something which he has previously suggested that all women want - namely, a penis. The notion of penis envy is one of the bulwarks of psychoanalysis, one that has been challenged by some of Freud's successors - such as the intriguingly-named Karen Horney, who suggested that womb envy might be just as valid a notion. The Spice Girls, obviously, are aware of this, and their professed enthusiasm for such a seemingly absurd entity as the 'zigazig ha' may be read as a parody of penis envy - and the zigazig ha itself as a parody of the penis. One may, for example, imagine it as a jagged, twisted or ornately-decorated (yet fundamentally useless) version of the male member - almost as if the Girls had created a wildly improbable balloon animal out of the male generative organ and proceeded, sarcastically, to worship it. We may also note the resemblance of 'zigazig ha' to 'cigar', that notorious phallic symbol. There is a very real sense in which the Girls are replacing Freud's own cigar with a joke one that explodes in his face.
Harmlessly, however - as incisive as their critique is, the Girls never forget to make it all 'fun'. It is certainly tempting to picture Freud taking their criticism in good part, and even enthusiastically 'winding his body all around' to their lively pop music confection. And yet, looking closer, do we not see terror dawning in his eyes at this display of 'Girl Power'? Surely he is fundamentally appalled at the sight of women, formerly defined by men, now calling themselves 'posh' even when they aren't.
Perhaps, in desperation, he is already planning an 'answer song' to Wannabe, in which it is he who tells the Spice Girls - possibly in 'gangsta rap' form - what they 'really really want'.
Such an artefact is unlikely to materialise, because Freud is neither a musician nor - strictly speaking - alive. However, there are surely many young male artists willing to grasp the (as it were) baton, and assert the primacy of the penis through the medium of popular song - artists such as FatBuggaz, The Germinator and Dappy Duck, to name but a few. Whether they will ever create anything with the audacity and intellectual rigour of Wannabe, however, remains to be seen.
However, a further obstacle is now placed in his way as he is called upon not only to 'slam his body down', but also (and perhaps simultaneously) 'wind it all around', in what may be seen as a physical analogy to the mental convolutions of psychoanalysis – or, perhaps, as an attempt to kill an old man through over-exertion, thus striking a symbolic blow against patriarchal oppression.
Because in spite of Freud's stated mystification on the subject of 'what women want', there is something which he has previously suggested that all women want - namely, a penis. The notion of penis envy is one of the bulwarks of psychoanalysis, one that has been challenged by some of Freud's successors - such as the intriguingly-named Karen Horney, who suggested that womb envy might be just as valid a notion. The Spice Girls, obviously, are aware of this, and their professed enthusiasm for such a seemingly absurd entity as the 'zigazig ha' may be read as a parody of penis envy - and the zigazig ha itself as a parody of the penis. One may, for example, imagine it as a jagged, twisted or ornately-decorated (yet fundamentally useless) version of the male member - almost as if the Girls had created a wildly improbable balloon animal out of the male generative organ and proceeded, sarcastically, to worship it. We may also note the resemblance of 'zigazig ha' to 'cigar', that notorious phallic symbol. There is a very real sense in which the Girls are replacing Freud's own cigar with a joke one that explodes in his face.
Harmlessly, however - as incisive as their critique is, the Girls never forget to make it all 'fun'. It is certainly tempting to picture Freud taking their criticism in good part, and even enthusiastically 'winding his body all around' to their lively pop music confection. And yet, looking closer, do we not see terror dawning in his eyes at this display of 'Girl Power'? Surely he is fundamentally appalled at the sight of women, formerly defined by men, now calling themselves 'posh' even when they aren't.
Perhaps, in desperation, he is already planning an 'answer song' to Wannabe, in which it is he who tells the Spice Girls - possibly in 'gangsta rap' form - what they 'really really want'.
Such an artefact is unlikely to materialise, because Freud is neither a musician nor - strictly speaking - alive. However, there are surely many young male artists willing to grasp the (as it were) baton, and assert the primacy of the penis through the medium of popular song - artists such as FatBuggaz, The Germinator and Dappy Duck, to name but a few. Whether they will ever create anything with the audacity and intellectual rigour of Wannabe, however, remains to be seen.